KENDA NAMES PARRISH TIRE COMPANY AS AUTHORIZED KENDA DISTRIBUTOR FOR SOUTHEAST REGION:
Reynoldsburg, OH – February 19, 2016 – Kenda Rubber Industrial Co., Inc. has named Parrish Tire Co. (Winston-Salem, NC) as its Authorized Kenda Distributor for 4 states in the Southeast Region covering Virginia, North Carolina, South Carolina, and Georgia. In the expanded territory with Kenda, Parrish will be able to provide daily service to the network of Kenda Traction retailers. Kenda is introducing several new high impact tires this spring, including the Klever S/T CUV and the Klever H/T2 which requires its regional distributors to provide increased inventory support enabled by Parrish.
Parrish Tire Co. was established in 1946 by J.H “Shorty” Parrish as a single location retail and commercial tire store in Winston-Salem, N.C. Now in its 70th year, the company distributes major brand and private label tires, as well as associate dealer programs and marketing support to retail and commercial tire dealers throughout the Southeast.
“With distribution centers in Georgia, North Carolina, and Virginia, Parrish Tire Co. we are well situated to offer the expanding Kenda Traction dealer network timely and reliable access to a variety of distribution services tailored to the needs and priorities of each dealer. As the Kenda product portfolio continues to grow, we expect dealers not only to benefit from the strength and consistency of our inventory, but also the opportunity to sell profitably a wider variety of Kenda products to a wider variety of customers.” said Bill Jackson, VP of Parrish Tire Company.
“Combining the value of the Kenda brand for passenger, light truck, trailer and specialty tires with the regional strengths of the Parrish Tire team will provide our Kenda Traction dealer network with the tools to succeed and grow!” said Bob Phoenix, VP of the American Kenda Automotive Division.
Founded in 1962, Kenda has grown to be 28th largest tire manufacturer in the world based on its core values of “ Honesty, Quality, Service and Innovation “, with a total of 11,000 employees among its operations in Taiwan, China, Vietnam, Indonesia, United States and Germany, Kenda makes very high quality tires and tubes for Bicycle, Motorcycle, ATV, Lawn and Garden, Trailer, Golf Car, Skid Steer, Fork Lift, Passenger car and Light Truck. Kenda has customers and or distributors in every country around the world. Kenda maintains its North American headquarter in Reynoldsburg, Ohio. For more information, please visit www.kendatire.com .